Motel 6

In just over seven years, I wrote and directed well over 300 radio spots. This one was intended as a joke, but when I presented it to our client, he fell out of his chair with laughter and insisted we use it. It went on to win a number of awards, like the first annual Mercury Award and Best in Festival at Mobius International. Funny how that works.

Click below to listen.

Motel 6 wanted to be on TV. Didn’t seem like showing the rooms in all their polyester-bedspread glory would gain us any advantage.