1 in 4 children has a vision problem. Who knew? Visionworks gives away thousands of free eye exams and glasses for kids. Who knew? We needed to get the word out. Who better to tell the story than the parents and children who do know.
To build awareness for Visionworks’ selection of designer frames, we integrated them into Project Runway Junior.
Contests, posts and cross-tagging with Project Runway Junior kept the conversation going all season.